Water business is something I am continuously wondering. In my mind, it all began from VOSS, at least that was the first water I remember that was "cool" to drink. Then all different kinds of healthy waters, and just "normal" waters with nicer packages, came into picture. Evian is a good example of this. Christian Lacroix and Jean-Paul Gaultier are its famous designers.
Also, Vitaminwater has become popular in the States (partly of course due to Gossip Girl where its product placement is self-evident). But what is it with these waters, is it really worth it to pay extra for just water?